There was a time when items were purchased out of necessity. Clothing was bought for a purpose. A blue jean was meant to be worn, worked in, lived in, abused, repaired and worn until it fell apart.
Quality was important then.
People didn’t own a second pair of jeans. Jeans had to be sturdy, had to be constructed to last and had to be made from the best materials to ensure they last.
There are few places in the world that still make a blue jean the right way – those craftsman we work with in Japan are passionate about quality.